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Discover California Coastal Alliance

Our Purpose

The California Coastal Alliance (CCA) is a growing coalition of environmental leaders, surf associations, grassroots organizations, scientists, and coastal communities working together to protect and restore California’s coastline. We are driven by a simple but powerful belief: when we act together, we can protect what we love.

About Us

By joining the California Coastal Alliance, you become part of a broader community that turns first-hand coastal knowledge into data-driven advocacy, public engagement, and systemic change.

Join Now

Our Team

Ashley Oelsen

Stephanie Inouye

Elizabeth Baum

Ashley Oelsen is a conservation biologist with a degree in Earth and Environmental Science from the University of Pennsylvania. She has conducted global fieldwork on chimpanzees in Tanzania and orangutans in Borneo and Sumatra. 


Ashley served as Chair of Santa Monica's Clean Oceans and Beaches Measure V Oversight Committee and currently se

Ashley Oelsen is a conservation biologist with a degree in Earth and Environmental Science from the University of Pennsylvania. She has conducted global fieldwork on chimpanzees in Tanzania and orangutans in Borneo and Sumatra. 


Ashley served as Chair of Santa Monica's Clean Oceans and Beaches Measure V Oversight Committee and currently serves as a Commissioner on the Environmental Justice, Sustainability, and Environment Commission. She has lobbied Congress on environmental policy and worked with the U.S. Fish and Wildlife Service as a Directorate Fellow. 


As the Founder of California Coastal Alliance, Ashley leads efforts to protect marine ecosystems from post-wildfire pollution through citizen science, policy advocacy, and public education.

Elizabeth Baum

Stephanie Inouye

Elizabeth Baum

Elizabeth is strategic communications professional specializing in public relations and digital marketing for nonprofits, sustainable brands, and environmental media. Her passion for planetary health began at Syracuse University, where she studied advertising and environmental systems. 


Over the past decade, Elizabeth has advanced solution

Elizabeth is strategic communications professional specializing in public relations and digital marketing for nonprofits, sustainable brands, and environmental media. Her passion for planetary health began at Syracuse University, where she studied advertising and environmental systems. 


Over the past decade, Elizabeth has advanced solutions in regenerative agriculture, conservation genomics, geothermal energy, and carbon dioxide removal. Committed to decarbonizing the built environment, protecting biodiversity, and uplifting Indigenous knowledge, she joined California Coastal Alliance to demand accountability and action on post-wildfire coastal contamination.

Carolyn Day

Stephanie Inouye

Stephanie Inouye

Carolyn Day is a lifelong ocean advocate, regenerative agriculture leader, and founder of Growing Hope Gardens, an urban farming nonprofit serving over 3,200 low-income residents across Los Angeles County. This summer, she will represent Canada at the World Surfing Championships in El Salvador, bringing her environmental values to the glo

Carolyn Day is a lifelong ocean advocate, regenerative agriculture leader, and founder of Growing Hope Gardens, an urban farming nonprofit serving over 3,200 low-income residents across Los Angeles County. This summer, she will represent Canada at the World Surfing Championships in El Salvador, bringing her environmental values to the global stage.


Rooted in environmental justice and food sovereignty, Carolyn uses community farming to advance climate resilience, ecological literacy, and neighborhood empowerment. Her nonprofit nourishes families while fostering healing and awareness through hands-on education. A surfer, former stuntwoman, and circus performer, Carolyn brings fearless creativity to everything she does—planting seeds in South LA, restoring habitats, or paddling out for her country.

Stephanie Inouye

Stephanie Inouye

Stephanie Inouye

Stephanie is a Santa Monica-based surfer, community organizer, and founder of the Santa Monica Helping Hub, a grassroots nonprofit supporting neighborhoods affected by crises, including the 2025 wildfires in Pacific Palisades, Malibu, and Altadena. She established a relief center at 1207 14th Street, mobilizing volunteers across Santa Mon

Stephanie is a Santa Monica-based surfer, community organizer, and founder of the Santa Monica Helping Hub, a grassroots nonprofit supporting neighborhoods affected by crises, including the 2025 wildfires in Pacific Palisades, Malibu, and Altadena. She established a relief center at 1207 14th Street, mobilizing volunteers across Santa Monica, Venice, and Malibu to distribute essential supplies. Co-founder of the Santa Monica Surf Association, Stephanie also united local surfers and residents to aid their neighbors. Her bravery was formally recognized by the Santa Monica City Council after rescuing an elderly neighbor from a fire in 2024. With over 25 years in the film industry, Stephanie embodies creativity, courage, and community spirit.

JB Letchinger

JB Letchinger

JB Letchinger

JB is a director, producer, and cinematographer leading JBL Films, a Los Angeles-based boutique production company. Known for compelling visual storytelling, JB has contributed content across documentary, corporate, commercial, feature, and television formats, including dozens of PBS specials - some garnering Emmy nominations. Working wit

JB is a director, producer, and cinematographer leading JBL Films, a Los Angeles-based boutique production company. Known for compelling visual storytelling, JB has contributed content across documentary, corporate, commercial, feature, and television formats, including dozens of PBS specials - some garnering Emmy nominations. Working with foundations and nonprofits for decades, JB has produced and directed dozens of promotional films including eight PRSA PRISM award-winners. Drawn to California Coastal Alliance by a connection to environmental causes, waterways and beaches, JB leverages his filmmaking expertise to create powerful visual narratives that elevate citizen science, drive public engagement, and inspire action to protect California's coastline.

Alix Gucovsky

JB Letchinger

JB Letchinger

Alix is a seasoned policy advisor, environmental advocate, and Vice President of the Venice Surfing Association. A lifelong surfer and dedicated Venice local, she champions clean beach access, coastal ecosystem protection, and the preservation of Venice’s cultural heritage. With extensive grassroots experience, Alix leads public awareness

Alix is a seasoned policy advisor, environmental advocate, and Vice President of the Venice Surfing Association. A lifelong surfer and dedicated Venice local, she champions clean beach access, coastal ecosystem protection, and the preservation of Venice’s cultural heritage. With extensive grassroots experience, Alix leads public awareness and environmental justice campaigns. 


At California Coastal Alliance, she directs outreach strategies, empowering communities to act against coastal threats. Through her work with VSA, organizing surf competitions, beach cleanups, and educational events, Alix unites surfing, sustainability, and civic activism.

Angie Rutan

JB Letchinger

Natalie Hart

Angie is a beloved surf and yoga instructor based in Santa Monica, known for her calm energy, deep ocean knowledge, and commitment to helping people connect with nature and themselves. With over a decade of experience teaching all levels, Angie brings a grounded, intuitive approach to both surf and yoga sessions. Whether she’s guiding sun

Angie is a beloved surf and yoga instructor based in Santa Monica, known for her calm energy, deep ocean knowledge, and commitment to helping people connect with nature and themselves. With over a decade of experience teaching all levels, Angie brings a grounded, intuitive approach to both surf and yoga sessions. Whether she’s guiding sunrise flows on the sand or coaching new surfers through their first wave, Angie fosters confidence, mindfulness, and joy in every session.

Natalie Hart

JB Letchinger

Natalie Hart


Natalie is a veteran casting director with over 25 years in film, television, and theater, known for standout projects like High School Musical and Heroes. Natalie brings the same tenacity and creative drive required in Hollywood to her environmental advocacy. As a proud supporter of California Coastal Alliance, Natalie uses her voice, g


Natalie is a veteran casting director with over 25 years in film, television, and theater, known for standout projects like High School Musical and Heroes. Natalie brings the same tenacity and creative drive required in Hollywood to her environmental advocacy. As a proud supporter of California Coastal Alliance, Natalie uses her voice, grit, and experience to champion coastal protection and community action.

Help Our Cause

Your support and contributions will enable us to meet our goals and improve conditions. Your generous donation will fund our mission.

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About Coastal Alliance

Our Mission

The Coastal Alliance is a nonprofit organization dedicated to protecting and restoring marine ecosystems through science-driven advocacy, community engagement, and grassroots organizing. Our mission is to safeguard coastal environments, address pollution threats, and promote sustainable practices to ensure the long-term health of our oceans and marine life.


We achieve this by:

  • Conducting research, testing and monitoring programs to assess the health of marine habitats.
  • Advocating for policies that reduce coastal and ocean pollution, including hazardous waste management and plastic reduction.
  • Engaging communities through education, outreach, and volunteer-driven conservation efforts.
  • Collaborating with scientists, policymakers, and environmental organizations to advance marine protection initiatives.
  • Holding government entities accountable for actions that impact marine biodiversity and coastal ecosystems.

Toxic Waste at Our Coastline

We recognize the extreme devastation the recent fires have caused—homes reduced to ash, businesses lost, and lives upended. The urgency of cleanup is undeniable. But declaring the coastline safe based on incomplete data is premature, irresponsible, and misleading.


For months, the Palisades Fire debris—contaminated with carcinogens like asbestos, dioxins, and heavy metals—has polluted our beaches, leaching into the soil and ocean.  Yet, no large-scale cleanup effort was conducted.


Los Angeles County officials have been assuring the public that our beaches and waters are safe—without conducting the necessary level of testing to justify such claims. Initial assessments have been limited in scope, lacking the diversity, frequency, and transparency needed to make a conclusive determination.


Without extensive and ongoing environmental testing, the true impact of wildfire debris contamination remains unknown—yet hazardous waste continues to accumulate at our shores.


The Palisades Fire left behind toxic remnants—carcinogenic ash, heavy metals, asbestos, dioxins, and other hazardous pollutants. These materials continue to accumulate on our beaches and in storm drains, posing a serious risk to public health, marine life, and our coastal ecosystems.


Yet, instead of implementing a rapid-response containment and cleanup plan, officials have failed to prevent contaminated debris from washing into the ocean with every high tide. Without proper removal, wildfire ash and hazardous materials are continuously reintroduced into the marine environment, increasing the long-term damage to our beaches and wildlife.

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